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Cost Recovery |
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 Cost Recovery is a specialty audit service with a cutting-edge approach to recouping refunds for their customers.
As with many successful businesses, they were so engaged in what they do well, that their website suffered. It was a frayed calling card. Their old site was outdated in look, content, and even the correct size to fit current browsers. Almost all of their potential clients came through non-web contacts. But once they secured a lead, the potential client would visit their site. Cost Recovery needed a site that reinforced their sales pitch and their credibility.
The main goal for the new site was to explain their unique selling proposition: they do a delayed audit instead of a post audit. In addition, they wanted to encourage prospects to sign up for their free, no-obligation trial. Cost Recovery’s principals have found that if you can just get folks to try it, they’ll be hooked when refunds start coming their way. So PRI created a big, simple action button right up top, not only on the home page, but on all of the web pages.
To further strengthen credibility with new prospects, we included a news section and the Parcel Dictionary for common, but often misunderstood, terms..
The design of the site is simple, clean, and understated. The message comes through loud and clear. The subtle “boxed” motif and paper textures were inspired by the shipped packages on which the shipping industry is based.
The sales message is based on the added-value of the service. The site simply tells the prospective customer: You’re missing potential refunds because you’re not doing the full audit you could be doing.
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The cost-benefit of being polite |
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"Thank you" doesn't cost anything. It is quick and it is easy. "Thank you" takes about one second of extra time to type, less to say on the telephone, or, depending on your dexterity, about the same time to send in a text. Read more.
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No knead for great bread and innovation |
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Usually, the way we do things is not necessarily the only way. And, if "that's the way we've always done it" is the stock reply in your organization, then disappearing into the staff dining room, and chewing on an innovative alternative may be just what you're looking for. It's true in business and it's true in the kitchen, for the kitchen is a great work place, as well as a metaphor for innovation and creativity. Read more.
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Things we love in February |
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This month's inspirations from PRI include Pinterest, space-saving exercise equipment, TV's "Downtown Abbey," Reverend Martin Luther King Jr., TV's "Fringe," Michael Hazanavicius' "The Artist," and digital civil rights. Read more.
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7 ways to avoid the anger trap |
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By the time a problem hyper-charged with feeling reaches you, there is a danger of getting singed by the emotional fire. What follows are some rules of thumb to avoid falling into someone else's emotional tempest. Read more.
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Think big and start small |
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Have you ever had an idea that was so perfect, so readily timed, that it was just primed to succeed? But, alas, without heeding voices of caution, a giant overstep caused the concept to plunge? Read more.
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Whither winter weather |
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Puxatawney Phil and Staten Island Chuck may have made their predictions, but our backyard groundhog—Cranbury Carl—didn't show his face on February 2 (or at least, not where we could see him). We've got our fingers crossed for an early spring anyway!
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Wonderful ones |
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Allyson's son—Callum Catts—turns one this month, and he's been brushing up on his interpersonal skills for his resume so he can start working at PRI. Among his talents: can say and correctly identify “hats” and things that are “hot,” gives hugs that include a small pat on the back, walks better and better each day, is a great vegetarian eater, and is still completely toothless. We'll overlook the toothless issue for now. All we know is that we all absolutely adore seeing his smiling face in our inboxes! Happy birthday, Cal!
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